Laocoön

Suppose you dropped your phone -- a real fall, like from the second story -- and it broke. You're picking up the pieces, cursing and trying to think of the last time you backed up your contacts, when you notice something. Deep within the phone's hardware, hidden from everyday use, you find a message -- etched right onto the chassis. What kind of message? Let's say you found a Darwin fish, or the letters YHWH? Or perhaps something a little more difficult to decipher -- a code or symbol of some kind, not an inventory number, but still something meant to be seen and read? What would you make of it? This isn't actually a hypothetical situation or something out of a Neal Stephenson book. Apple has actually done this -- and the symbol they've chosen is as arcane and ominous as it is unmistakable.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Viinbm48YSA/

EMS TECHNOLOGIES EMC ELECTRONICS FOR IMAGING ELECTRONIC DATA SYSTEMS ELECTRONIC ARTS