Friday, June 29, 2012

App loyalty on the rise, iOS users more decicated than Android

Localytics gathered data from app users across Android and iOS during Q3 2011, and found that 23% of Android owners use an app more than 11 times, while 35% of iPhone and iPad users do the same. At the other end of the spectrum, iOS users are only slightly more fickle than those on Android: 24% versus 21% used an app only once before ditching it.


Source: http://feedproxy.google.com/~r/TheIphoneBlog/~3/b-G8CQ4fyKc/story01.htm

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