Thursday, May 24, 2012

Big Apple Leads Millennial Q1 Device Ranks By Wide Margin: 28% For Brand, 15% For iPhone

iphone-4Mobile advertising company  Millennial  Media, one of the biggest in the U.S., has released its quarterly ad impression report, and the results show that Apple continues to remain the single-biggest brand, and most popular phone maker, on the Millennial ad network -- with the rest of the list largely dominated by Android. Apple has a clear lead in the field of device makers based on brand: the popularity of Apple's iPhone handsets, iPad tablets and iPod music players gave the company a share of 28.32 percent of all devices on the network, with its closest competitor, Samsung, picking up a share of 18.25 percent of the overall market impressions. Millennial also notes that non-phone devices are continuing to see a growing impact on the overall mix.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/MXCtpXS3ov8/

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