The Rise of Smart Mobile Services (Not Apps!)

A new generation of Smart Mobile Services is coming. We don’t need to wait for Google Glasses to build the next generation of world-changing consumer services. Many of the enabling features for these services exist in our smartphones today. What do I mean by a Service versus an App? Well, most mobile app developers have built their user experiences to look a lot like a desktop application jammed on a phone. I open up the app when I need something. I open up Outlook on my desktop to check email (I am on Gmail, but work with me here), and I open up my Yelp app on my iPhone when I need a restaurant recommendation. Same, same.

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